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About us

Enhance your shopping experience


It's not that easy to find the perfect outfit without the right selection. Can you imagine a child going to a party without their favorite outfit?

There’s no magic, just stylish clothing that your kids will love.

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A new world of fashion


Shopping in-store is fun, but shopping from the comfort of your home is even better. With our online store, accessing your favorite styles has never been easier.

Get what you want, when you want it.

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Increase your wardrobe options

Meet our fashion team

Passionate professionals dedicated to your child's style

Tony Fred

Chief Executive Officer

Meet Tony, our founder and visionary leader who is dedicated to creating the best clothing for kids.

Tommy Bright

Chief Creative Officer

Mich Stark, our experienced COO, helps us overcome challenges and achieve success.

Lisa Green

Chief Fashion Officer

Meet our team: Aline Turner, our passionate CTO, leads our team of designers and developers to create the best clothing for your kids.

Iris Joe

Chief Style Officer

Meet Iris Joe, our CFO who helps us understand and improve our financial performance.