About us
Enhance your shopping experience
It's not that easy to find the perfect outfit without the right selection. Can you imagine a child going to a party without their favorite outfit?
There’s no magic, just stylish clothing that your kids will love.
A new world of fashion
Shopping in-store is fun, but shopping from the comfort of your home is even better. With our online store, accessing your favorite styles has never been easier.
Get what you want, when you want it.
Increase your wardrobe options
Meet our fashion team
Passionate professionals dedicated to your child's style
Tony Fred
Chief Executive Officer
Meet Tony, our founder and visionary leader who is dedicated to creating the best clothing for kids.
Tommy Bright
Chief Creative Officer
Mich Stark, our experienced COO, helps us overcome challenges and achieve success.
Lisa Green
Chief Fashion Officer
Meet our team: Aline Turner, our passionate CTO, leads our team of designers and developers to create the best clothing for your kids.
Iris Joe
Chief Style Officer
Meet Iris Joe, our CFO who helps us understand and improve our financial performance.